Tata Tea Gemini - 1kg

Gemini was launched in Andhra Pradesh in 1978. It was initially introduced to take on competitor dust brands in Andhra Pradesh. However, the turning point came when the brand cashed-in on a market situation and managed to garner considerable gains from competition. That is when prospective consumers saw merit in trying Gemini and became its loyalists, thanks to the superior taste and consistent delivery standards. At present, Gemini enjoys a 27% volume and value share, which is significantly ahead of all competing brands in the dust and leaf segments.