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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover – 16 September 2006

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.T

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover – 16 September 2006

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover – 16 September 2006

 

Keen insight on the transformational power of Starbucks.-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!

Practical, proven ideas and strategies that you can apply immediately.-Brian Tracy, bestselling author of Million Dollar Habits

How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.

  • Principle 1: Make It Your Own
  • Principle 2: Everything Matters
  • Principle 3: Surprise and Delight
  • Principle 4: Embrace Resistance
  • Principle 5: Leave Your Mark

About the Author

Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBCs On the Money.

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover – 16 September 2006

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover – 16 September 2006

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.T

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